Blogging has really changed and in 2027 you will not blog the same way you used to blog before. Recently, Google announced that they are going to pay content creators whose content appears on the AI overviews. The company has notified some blogs about the story.
I recently met one of the bloggers who used to earn $20,000 on average per month. His story really touched me. He confirmed that from 2024 to date,he has lost more than 70% of his income, he now earns below $3000 every month. His traffic has reduced from 15m views to less than 2 million views per month.
Since the introduction of AI overviews, the story among bloggers has been the same—they have lost traffic. This implies that there is a new way bloggers are making money. In 2027,these are the changes bloggers must make for them to increase their income:
Diversify the sources of income. Don’t rely only on blogging, diversify. Go into YouTube and Facebook. Nowadays Facebook monetization is available. I know most bloggers are introverts, but it’s now time to shed off that introvert tag and try video content.
Affiliate marketing. While you do video content, ensure that you focus more on affiliate marketing. This is the only way to be sure of regular passive income.
Look for 9-5 job. If you realise that vlogging isn’t your thing, look for a 9-5 job. Traffic from Google isn’t going up anytime soon unless something extra ordinary happens. It’s pointless to keep earning $100 monthly when you can get a $4000 monthly job.
Blogging should help you sell items—Money from AdSense isn’t going to be enough. Use your blog to sell items or your skills. You should launch online business and market them on your blog.
Build a community… Launch interactive websites like Reddit which allow members to signup and contribute. This is the future of blogging.
Niche down—Let people know what you are good at,don’t try to post anything. If you decide to review gadgets,create a YouTube channel and also a blog to support it.
News site—If you must own a blog,lauch a news site. News sites post fresh content,which doesn’t exist in the internet. You will attract a lot of traffic.
