YouTube is one of the best ways to make money in Kenya. If your channel gets 1 million views, you will make Ksh 100,000 to Ksh300,000. This income is not fixed because factors like RPM, CPM,geographical location of your traffic, niche and length of your videos.
Highest paying niches in Kenya and income per 1 million views
Finance—Ksh 200,000 to Ksh350,000
Making Money Online—Ksh 150,000 to Ksh250,000
Sports—Ksh 150,000 to Ksh250,000
Technology/gadget review—Ksh 200,000 to Ksh300,000
Real Estate—Ksh 150,000 to Ksh300,000
Travel—Ksh 120,000 to Ksh200,000
Highest paying geographical locations
Traffic from USA,UK,Germany, France,Canada and UAE pay the highest amount of money.If more than 50% of the traffic is from USA,your 1 million views will yield over Ksh 400,000.
CPM
CPM is the amount of money YouTube pays per 1000 views. In Kenya,the average CPM is Ksh300 per 1000 views. The CPM goes up when engagement is high and views are from top tier countries.
Length of the video
Longer videos pay better than short form videos. When creating YouTube content, avoid shorts and instead put more effort on videos which are longer than 10 minutes.
