Blogging is a lucrative venture in Kenya where some blogs make up to Ksh4 million per month. But it needs a lot of work especially if you are just starting a blog.I have met friends asking how much one will make as a blogger in Kenya. Well,it depends on the traffic your blog gets.
Bloggers in Kenya make money through various way, but the main platform they use is AdSense. With AdSense as the only source of income, one will make the following amount of money based on traffic:
1,000 views—Ksh 50 to Ksh150
10,000 views—Ksh 500 to Ksh 2,000
20,000 views—Ksh 3,000 to Ksh4,000
50,000 views—Ksh 5,000 to Ksh8,000
100,000 views—Ksh10,000 to Ksh15,000
300,000 views—Ksh 30,000 to Ksh 50,000
500,000 views—Ksh 70,000 to Ksh 100,000
1 million views—150,000 views to Ksh200,000
A decent income for a blogger is Ksh 100,000 and above. This means that your blog must get at least 500,000 views for you to earn decent income.
Apart from AdSense, bloggers in Kenya earn money through AdSense alternatives like MGID. The platform also pays decently. MGID is good for viral content, especially gossip, entertainment, politics, betting ,sports and latest news.With 1 million views, you will make Ksh 70,000 to Ksh150,000
How bloggers make money in Kenya
- Through AdSense
- Through AdSense alternatives like MGID
- Sponsored posts
- Direct banner ads from advertisers
- Selling their own products
- Providing web design and web hosting services
- Developing blogs and selling them
- Buying and selling domains
- Paid by politicians to push agenda
- Affiliate marketing
Factors that determine the income a blogger earns in Kenya
Niche
Your niche is very important. Highest paying niches include sports,news,business, technology,making money online,finance and career.If your content is along this line,AdSense will pay you more than Ksh200,000 per 1 million views.
Geographical location of the views
When creating content,ensure that your audience is from Europe and USA. Your key words should target on those top tier countries. Ensure that at least 40% of the views are from USA and Europe. If that is the case,you will make up to Ksh 500,000 from 1 million views. But if all the views are from Kenya,1 million views won’t generate more than Ksh150,000.
Type of traffic
Organic and direct traffic is the best. Content which people search and discover on search engines will pay you more than content shared on social media.
Traffic from social media is not as good as traffic from organic searches. This means that when creating content, ensure you use the right keywords.
Sources of income
When the blog’s traffic grows especially past 1 million views per month,you will start getting sponsored posts. You will earn from AdSense, affiliate marketing, sponsored content, direct banner advertising and many other ways. AdSense alone will generate Ksh150,000 but if you add other sources of income,the total earnings will be more than Ksh400,000.
As a blogger, strive to improve on your traffic. Your domain authority will go up and advertisers will start noticing you.
Number of views
High number of views translate to high income and vice versa.
At the moment,AI is competing with bloggers for traffic. If you want to survive in this career, avoid creating content with AI. You should also create content on areas where AI doen’t capture information easily, like latest news, testimonies and research on areas not yet captures in AI.
As a blogger,you should also post videos on YouTube. Nowadays people prefer YouTube over blogs. It’s important that you diversify your sources of income’
Conclusion
Blogging is not as lucrative as it used to be 10 years ago because many people get information through social media,Tiktok,AI tools like ChatGPT and YouTube. The average income of a blogger in Kenya at the moment is Ksh30,000 per month. However, other bloggers make more than Ksh200,000 monthly especially those who started blogging a decade ago.
I would advise that instead of creating a blog,go for YouTube because the future is in YouTube.