There are people earning as little as $1 for 1 million views on Facebook and they are wondering why the income is so little. If you realise that your income is not commensurate with the effort you put, here are the reasons:

You don’t have specific niche

Facebook doesn’t know you niche, so they place ads with low payment on your content.

Random content attracts low quality ads which pay less than the specific targeted ads.

You attract traffic from low paying geographical locations

If your content is viewed by people in Africa, India or Pakistan, you will earn low amount of money. Make sure that you attract views from USA or Europe where purchasing power is high.

Your content is not fully optimized

Facebook takes time to understand your content and start placing ads which go hand in hand with your content. Before then, the income will be little.

Low Engagement

Your content might have 1 million views but engagement is low. Engagement is where people watch the videos, read the text or do any action on your wall. But if they just see them without doing anything, it means the engagement is zero.

Your content doesn’t contain videos

If you are only focusing on text and photos,you will earn little. Videos earn more than text and photos. Ensure that your wall has more videos than text and images.